MediCom and Star Wars

Action Figure Wars!

There's been an exciting development in the Star Wars toy world this week, with the low key announcement that MediCom Toy Inc. will be producing 6" Star Wars figures under their Mafex banner, through which they've already released Amazing Spider-Man and Dark Knight Rises Batman figures. I've seen images of their existing releases (and the upcoming ASM2 Spidey) and have to say they look very impressive, particularly the bulkier, armoured Batman. If they can bring this level of quality to the Star Wars line (imagine Boba Fett, the various types of Troopers or Vader himself with quality builds, accessories and interchangeable parts) then I think we're going to be looking at some very exciting additions to the Black Series lineup.

The reaction on message boards has been unusually positive, although there has been some understandable consternation over the price, with amounts from $40-70 being mooted. However the lower down that scale you get, the closer you come to the Wave 3 price for the Black Series figures out here in Europe anyway (which at £25 equals $41.61, as of today's rates). That's an amount I'd be willing to pay for a better quality mid-range collectable - which, just to be clear, the Black Series is not.

Image from Collectiondx.com

I think another reason for the not-negative reaction (which for a Star Wars board is as good as a standing ovation) is because this is finally another company being given the means to compete with the license. Hasbro were good for so long, but it's undeniable how badly they've cocked up in recent years. Now the Mafex figures will be import only, so it's not going to harm the big H's bottom line at all, really - but it could be a very sharp reminder that they need to take care with this license, if the import figures embarrass their Black Series counterparts too much.

On top of it all though, I'm looking forward to a company making a 6" Boba Fett figure that they actually want to sell, rather than utilising not one, but two separate release strategies that allow scalpers take full advantage. Imagine being able to buy a Boba Fett at retail at a reasonable price, huh? Madness, I know...